Using Thresholds

Bob's Keywords - Mouse Image

Thresholds are a powerful tool that helps you classify your Search Terms as potential Negative Keywords. Use and abuse Bob’s Keywords thresholds to quickly identify those search terms hurting your pocket.

The Thresholds option will be shown on the left menu after you click on “Find Negative Keywords”.


Thresholds menu option

Click on the “Thresholds” option to show the Thresholds window.

Add thresholds

Click on the “Add New” button to add a new threshold.  A new panel is shown, and you can choose the field, the comparison operator and the value to compose your new threshold. Choose the field and the comparison operator from the dropdowns, then type a value for the field to be compared with. After composing the new threshold, click on the “Add New” button again for a new threshold or click on the “Apply” button to save. If you have created calculated columns, they will be displayed in the field’s dropdown. Currently, there are six comparison operators you can use to compose your threshold:

  • Equal to (Field = Value)
  • Not Equal to (Field <> Value)
  • Greater than (Field > Value)
  • Less than (Field < Value)
  • Greater than or Equal to (Field >= Value)
  • Less than or Equal to (Field <= Value)