Using Thresholds
At the centre of Negative Keyword Candidates’ suggestions, we have the Thresholds. Thresholds are a powerful tool that helps you classify your Search Terms as potential Negative Keywords. Use and abuse Bob’s Keywords thresholds to quickly identify those search terms hurting your pocket.
The Thresholds option will be shown on the left menu after you click on “Find Negative Keywords”.
Click on the “Thresholds” option to show the Thresholds window.
Click on the “Add New” button to add a new threshold. A new panel is shown, and you can choose the metric, the comparison operator and the value to compose your new threshold. Choose the metric and the comparison operator from the dropdowns, then type a value for the metric to be compared with. After composing the new threshold, click on the “Add New” button again for a new threshold or click on the “Apply” button to save. If you have created calculated columns, they will be displayed in the metric’s dropdown. Currently, there are six comparison operators you can use to compose your threshold:
- Equal to (Metric = Value)
- Not Equal to (Metric <> Value)
- Greater than (Metric > Value)
- Less than (Metric < Value)
- Greater than or Equal to (Metric >= Value)
- Less than or Equal to (Metric <= Value)
When the Threshold in the previous image is applied, all Search Query Terms with more than 1000 Impressions and the Conversion Rate of less than 0.25% are considered Negative Keyword Candidates.