Bob’s Keywords – Quick Guide

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Thanks for your interest in using Bob’s Keywords. Here we present you a quick introductory guide with the basic steps you need to follow to start using our product. 

Some of the instructions in this guide (the ones to extract data) refer to Google Ads and Google Analytics only. The instructions in this guide will usually contain links to other pages with more detailed information.

1. Create your account

To create an account, simply go to app.bobskeywords.com and click on the Register option.

Please click here to find more information about how to create an account.

2. Extract your Pay Per Click data

Bob’s Keywords does not connect directly to your Ads Accounts, and you need to extract your data manually for now. We expect to add options to connect directly to your Ads platform in the future. If you’re using Google Ads, we recommend extracting your data using the methods described below (they are pretty simple).

Before extracting your data, your Google Ads and Google Analytics accounts need to be linked. If you haven’t done it yet, please refer to this page for instructions on linking both accounts.

Bob’s Keywords works on top of your data to give you the most accurate Negative Keywords suggestions. What data you will bring:

  • Your Search Query Report (required)
  • Your Organic Searches Report
  • Your Keywords/Bidding Terms List
  • Your current Negative Keywords List

Please refer to the links below for instructions on how to extract your data:

How to Download your Search Query Report
How to Download your Organic Searches Report
How to Download your Keywords/Bidding Terms list
How to Download your current Negative Keywords list

3. Create a new project

For information on creating and managing your Bob’s Keywords Projects, please click here.

4. Load your data into your project

For information on loading your data into your Bob’s Keywords Projects, please start here.

5. Find new Negative Keywords

For information on how to find new Negative Keywords on Bob’s Keywords, please click here.

6. Analyse your Trusted Keywords

For information on how to analyse your Trusted Keywords, please click here.

6. Export your Negative Keywords List

Please click here to check for options on how to export your new Negative Keywords Lists.

7. Find new Trusted Keywords

Click here to learn about finding new Trusted Keywords (new SEO terms) using Bob’s Keywords.

8. Export your Trusted Keywords List

Please click here to check for options on how to export your new Trusted Keywords Lists.