Linking your Google Ads account to Google Analytics

If you haven’t done it yet, the first step is to link your Google Ads account to Google Analytics. 1. Log into Google Ads and make sure your account has admin privileges. To verify this, click on Tools & Settings, Setup, and Access and security.

Linking your Google Ads account to Google Analytics

2. You should see your admin Access level, like the image below

Linking your Google Ads account to Google Analytics

3. Log into Google Analytics with the same account you used on Google Ads. Also, make sure your GA account has Edit access. Go to the Admin section (at the bottom left of your browser) to verify this. Then click on Property Settings, Property Access Management

Linking your Google Ads account to Google Analytics

4. Confirm your account has Edit Permissions, like the image below

Linking your Google Ads account to Google Analytics

5. Scroll down on Property options, then click on Google Ads Linking

Linking your Google Ads account to Google Analytics

6. Click on the Link button to add a new one

Linking your Google Ads account to Google Analytics

7. Click on Choose Google Ads accounts

Linking your Google Ads account to Google Analytics

8. Select the account you want to link, then Confirm

Linking your Google Ads account to Google Analytics

9. Then click Next, Next and then Submit

Linking your Google Ads account to Google Analytics

10. All done. Google Analytics says “It may take up to 24 hours for your Google Ads link to begin displaying data.” For more and up to date information, please refer to Google Documentation: Link/unlink Google Ads and Analytics – Analytics Help