Project Setup and Management
In Bob’s Keywords, we use the concept of Projects. Each Project is a set of files/data that you want to investigate to discover your new Negative Keywords. Projects are organised hierarchically into Accounts and Campaigns.
After login into Bob’s Keywords using your newly created credentials, the Dashboard screen will be shown. You will see your Projects sorted by the last date-time these Projects were accessed or modified.
Creating Accounts and Campaigns
Before starting your first project, you need to create at least one Account and one Campaign. If you are a Digital Agency that manages multiple clients, we recommend you create one account per Client, and for each Account, create 1 to many Campaigns.
Use the Add button (the left one) to add a new Account or Campaign. Use the Edit button (the one on the right) to edit Account or Campaign information.
Creating a new Project
After you create at least one Account and one Campaign, you can start creating Projects by clicking on the New Project button.
As a convention to name your projects, you can use as part of the name:
- the source of your data;
- the month/week your data was extracted;
- any other relevant information
Always try to use meaningful names for later reference.
- Ex: Google Ads – Jan/Week 1
In Bob’s Keywords, a project comprises PPC Search Query data that refers to a specific range of dates. Use the From and To fields to inform the date range the data you’re currently working on refers to.
You can always change this information later using the Edit button.
After you click on the Save button, Bob’s Keywords will open the initial Project screen for you automatically. Otherwise, click the Open button.
The initial Project Screen is organised into three sections, as per the image below.
The next step is to load your data into your new Project. One of the main features of Bob’s Keywords is the possibility to load data from different sources and different ranges of dates on each project. This ability gives you higher flexibility to analyse your data making the combinations you want, bringing more possibilities to find Negative Keywords and save more money on your campaigns.
If you have Campaigns running on different Ads platforms, you can combine on the same Project a Search Query Report from Google Ads and an Organic Queries Report from Microsoft Bing Advertising and apply the new Negative Keywords on your Amazon Ads account. There are no boundaries and limits in Bob's Keywords.
NEXT – Get Ready – Bring your data.