Find negative keywords
that bring positive results.
Attract the right clicks
Predict your savings
Increase your ROI
Save 20% or even more on your Google Ads Campaigns
Bob’s Keywords analyses your Search Query Reports and reveals which search terms negatively impact your budget.
HOW IT WORKS
Bob’s Keywords is an innovative tool that reduces the costs of
your PPC campaigns by discovering hidden negative keywords.
You bring your data, like your Search Query Report and your Organic Searches Report from Google Ads (and even combine data from Microsoft Ads or other Ads platforms). Bob’s Keywords will combine and process them to help you discover Negative Keywords you didn’t even know were draining a significant portion of your budget. Trust us: there could be thousands of them spending your precious dollars right now.
Review your new Negative Keywords and export them to a text file at any time. They are ready to use on your Ads platform (including the chosen Match Type for each new Negative Keyword).
WHAT MAKES BOB’S KEYWORDS
YOUR NEW BEST TEAMMATE
IN THE DIGITAL TEAM
Our algorithm analyses your Pay per Click data and brings up an array of information your campaigns keep hidden under the hood from you.
Ease of use
Within just a few minutes and steps, Bob’s Keywords will reveal precious information your team would take a lot of time and effort to infer.
Our tool will reveal hundreds or thousands of strategic negative keywords and how much you’ll save by adding them to your PPC campaigns.
A few minutes using Bob’s Keywords every week
can save you thousands of dollars a year.
Search Query and Organic Queries rows per Month
Yearly (2 months free)
100 MB (7 days)
BOB’S KEYWORDS FEATURES
- Uses your own data to give you more accurate results
- Massive list of Negative Keywords Candidates
- Quickly build your list of new Negative Keywords
- Predict your Savings
- Search Query Report VS Organic Searches
- Search Term Phrases Inspection and Match Type Impact
- Your Keywords Analysis
- Negative Keywords Analysis
- Co-occurring terms Analysis
- SEO Hints
- Export your Lists to Text Files
- Supports files from any Ads Platform
- Language Agnostic
- Custom Calculated Columns
- Custom Numeric Filters
- Smart Filters
Bob’s Keywords is a PPC Analyst’s teammate and an SEO Analyst’s good friend.
Whenever Bob’s Keywords delivers a list of negative keyword ideas, Bob’s shows you that some of them could still be useful to your business. And that’s where it gets interesting: while these words don’t make good use of your budget, they could still bring relevant traffic to your site with some SEO effort. So Bob’s Keywords is not just about finding negative words but also bringing insights on how to use keywords to attract the most relevant traffic with the right strategy.
Bob’s Keywords is an innovative tool that aims to reduce your advertising campaigns costs by discovering negative keywords. Analyzing thousands of rows of your data, Bob’s Keywords can suggest hundreds and potentially thousands of Negative Keywords Candidates.
We were able to find dozens of negative keywords we had never detected and were unnecessarily draining our Google Ads budget. Every time we run a new campaign, we throw our data into Bob’s Keywords and get surprised to find new ones.